Your Favourite…
What We did:
Campaign
Copywriting
Advertising
Digital Advertising
Animation
‘Favourites’ are Northern Ireland’s #1 range of ice lollies... from Jokers to Mr Frosties, to Choc Pops… the only question is which one to grab?
THE BRIEF: Help us create a campaign with a simple call to action, to encourage consumers to treat their friends or family with an ice lolly. Each of the ice lollies has a distinct and well liked personality, and this should be highlighted giving a strong link to the packaging.
THE OPPORTUNITY: The universal truth that we all know a cool guy, a chatterbox, a greedy guts, and a giggler amongst our friends, and little nipper in our family! Grab one for your favourite…
6-SHEETS: Each poster highlights a different ice lolly and brand personality. The 6-sheets could be displayed together or on their own.
FAMILY FEEL: A clear and direct link with the packaging was paramount for recognition, so all distinctive brand assets have been utilised in the campaign.
MERCH COLLAB: Ted & Stitch partnered to create a range of t-shirts, sweatshirts, and socks that highlight the different personalities.
INSTAGRAM & FACEBOOK: Animation and sound effects are utilised to bring the characters to life whenever possible.
96-SHEET OUTDOOR: Go big or go home, the 96-sheets pack a real punch!
