A Tasty Picture
What We did:
Brand Creation
Packaging Design
Brand Tone Of Voice
Brand world
Crayons are an NPD brand creation of fabulously fruity, crayon-shaped ice lollies, bursting with real fruit juice… and are designed for smaller hands!
THE BRIEF: This NPD came to us with no name, and a blank sheet of paper. Create a brand for these crayon-shaped ice lollies, that are bursting with real fruit juice… go!
THE OPPORTUNITY: The unique shape of the ice lollies of course drove everything from the naming to the visual language, and tone of voice. A tasty celebration of creativity and colouring-in, with a sense of humour and a cheeky smile!
CREATIVE PLAY: We wanted the pack to be interactive, so left the side of pack blank and in outline to be coloured in by the kids… prizes for the best!
REASSURANCE: Clearly flagging the product benefits, helps reassure the purchaser in products aimed at younger people.
MERCHANDISING: It was a natural fit to have brand merchandise that centred around creativity, and encouraging kids to draw.
BRAND VISUAL LANGUAGE: The idea of hand writing and colouring-in gave us a natural visual language for all other touch-points.
BRAND TONE OF VOICE: We wanted our tone of voice to be as fun as the product itself, and perhaps a little bit cheeky!