Farm-Grown
What We did:
Packaging Design
Structural Design
Outer Packaging
Illustration
Warner’s Distillery is the world’s leading premium farm-born gin producer. Its spirits are lovingly crafted with nature using ingredients directly from the botanical gardens, hedgerows, and natural springs of its farm estate.
THE BRIEF: After the success of our Ltd edition packaging for Warner’s Honeybee gin, we were asked to create some outer packaging for the gifting of their core range of gins, that could also be up-cycled by their loyal consumers.
THE OPPORTUNITY: Our design needed to work in harmony with our Ltd edition pack, protect the bottle in transit, and enable intuitive range navigation of the growing range in store… we even included suggestions for ways to up-cycle the pack around the home!
RANGE NAVIGATION: Because the coloured glass of the bottles would be hidden, it was important to deliver differentiation via the outer labels.
REMOVABLE LABELS: The outer labelling enables striking differentiation in store, but can be easily removed in the home to reveal a beautifully display worthy and useful storage container.
