Real Juicy, Real Tasty
What We did:
NPD
Brand Creation
Brand Naming
Packaging Design
Advertising
Digital Advertising
Animation
Fruit Hoops is an NPD brand creation, named and designed by us. Stripy ice lollies packed with real fruit juice and containing no nasties! Real juicy, real tasty.
THE BRIEF: Create a brand for our new NPD offering, a stripy ice lolly. The lollies will me made from real fruit juice, aimed at kids, and the young at heart who are motivated by a healthier treat that is still super-tasty. Then create an out of home and digital advertising campaign to launch this new offering.
THE OPPORTUNITY: We wanted to celebrate the stripes, which gives this ice lolly it’s unique look, but also the natural ingredients that is a key motivation for consumers in this category. The naming needed to be simple, fun, and of course reflect what is distinctive about this ice lolly. The ice lolly fixture is extremely crowded and busy, so our brand design needed to have some punch.
BRANDING & BRAND NAMING: The alliteration of ‘Fruit Hoops’ conveys a sense of fun, and highlights the ice lollies coolest features. The typography is natural, but with a smile.
DISTINCTIVE BRAND ASSETS: The rainbow of fruit creates a powerful distinctive brand asset that aids recognition, and also communicate the ice lollies colourful USP.
STAND-OUT & BLOCKING: The punch of a natural green background, a rainbow of colour, bold branding, and an integrated product depiction combine to create great stand out at the fixture.
REASSURANCE: In a category not known for it’s healthy offerings, let’s highlight our natural credentials in a clear and concise way.
STRONGER TOGETHER: Multiple facings are common in the freezer, so our designed needed to look great together and very grabbable!
48-SHEET OUT OF HOME: Our headline reassures on natural, but also importantly on taste ‘Real Juicy, Real Tasty’… delicious!
6-SHEET OUT OF HOME: Our visuals focus on our new pack to aid recognition, against a dappled natural green background to elevate our real fruit cues.
SYDENHAM BYPASS BILLBOARD: Eight 48-sheets together = Massive impact!
Facebook & Instagram: Plus a full suite of banner ads including animation.