Simon Pendry
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Glass Half Full

BRAND CREATION

 

Glass Half Full

 

What We did:

  • Brand Redesign

  • Corporate Identity

  • Brand Strategy

  • Brand world

MR Pick Me Up is a private wine tour and driver service, operating in the beautiful Margaret River region. They plan bespoke wine tours tailored to your needs, so you can simply relax and enjoy yourself.

THE BRIEF: MR Pick Me Up wanted to redesign their brand to elevate peoples perceptions of their service, clearly communicate their speciality of wine tours, and also express their friendly personality… the world of wine can sometimes take itself too seriously!

THE OPPORTUNITY: The key was to balance professionalism and expertise, with a friendly personality. Clarity of the actual key service MR Pick Me Up deliver, wine tours, was paramount. The logo combines a chauffeurs hat to denote the driver service element, a wine glass to suggest the nature of the tours, and the smile of the wine itself communicates their friendly approach. Cheers!

WEBSITE: Outdoors, full of light and good times, to reflect the Margaret River region that MR Pick Me Up are lucky enough to cover.

SOCIALS: A scalable brand marque that has enough flex to operate at different sizes, and photography that is full of light and people enjoying wine together.

BUSINESS CARDS: Wine coasters that can be used as a promotional item, which can be left in leaflet stands etc within the Margaret River region.

WHITE LABEL: MR Pick Me Up use their connections to bring you their choice of the best wines from the Margaret River region, without leaving home.

CURATED COLLECTIONS: MR Pick Me Up also use their wine expertise and local knowledge, to find the best wines from the region for you to take home gift wrapped.

THE VEHICLE FLEET: Instantly recognisable, hugely memorable, and seen in only the best wineries in the Margaret River region.

LOGO FLEX: The wine colour and full stop in the logo can flex to reflect different wine varieties when necessary, green for Pinot Gris, pink for Rosé.

MERCHANDISE: Bespoke wine glasses with printed ‘eyes’ that bring the logo’s face to life when you fill your glass with wine ; )