Nurturing Nature
What We did:
Packaging Design
Structural Design
Ltd Edition Design
Illustration
Warner’s Distillery is the world’s leading premium farm-born gin producer. Its spirits are lovingly crafted with nature using ingredients directly from the botanical gardens, hedgerows, and natural springs of its farm estate.
THE BRIEF: Because of Warner’s passion for quality and working with nature and natural ingredients, a Ltd edition pack for their new Honeybee gin was required for Selfridges in London, that would have a second use and could be up-cycled to actually help nature.
THE OPPORTUNITY: Our design included a sachet on the neck of the bottle that includes bee-friendly flower seeds to be planted, and the sustainably sourced Ltd edition wooden box could be up-cycled as a bee hotel, a bird box, or a planter for the seeds themselves.
BIRDS: The outer packaging can be instantly hung in the garden and up-cycled as a nest box for small birds such as Blue Tits and Sparrows.
BEES: The box can also be transformed into a bee hotel, to help the bees who help make the gin.
PLANTS: The box can also be used as a planter for the bee-friendly flower seeds included.
